OtterBox enters the premium rugged cooler market with Venture

OtterBox best known for its protective smartphone and tablet cases, is taking its talents outdoors. The Fort Collins, Colorado-based compan...

OtterBox best known for its protective smartphone and tablet cases, is taking its talents outdoors. The Fort Collins, Colorado-based company is jumping into the premium rugged cooler market with a new product line called the Venture.

No doubt inspired by products like The Coolest Cooler, the OtterBox Venture Cooler will be offered in three sizes – 25, 45 and 65 quarts. It can reportedly keep ice in a solid state for up to 14 days, is “certified bear-resistant” (when using the optional locking kit) and has been drop-tested on all sides and edges for durability (both while empty and full).

Like other premium coolers, the Venture isn’t just about keeping stuff cold. Utilizing a mounting system, users can attach a variety of accessories such as a cutting board, a bottle opener, a dry storage tray, cup holders and a drybox clip to further expand functionality.

Other noteworthy features of the cooler include anti-slide rubber feet, integrated handles that double as tie-down anchors and a slanted interior bottom for easy draining. The Venture is designed and manufactured in the US and comes backed by a limited lifetime warranty.

Pricing is set at $249.99 for the Venture 25 and scales up to $349.99 and $399.99 for the Venture 45 and Venture 65, respectively. They’ll be offered in Hudson (white and blue), Back Trail (Realtree Xtra camo) and Ridgeline (tan and green) color schemes.

Look for them to launch on OtterBox’s website and through Best Buy in early June.


http://www.techspot.com/news/69256-otterbox-enters-premium-rugged-cooler-market-venture.html
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